How to use the site

Gingerbread helpers –

Can you spot our little gingerbread helpers on the homepage of the website? Click on them and they’ll explain why that particular part of the website might be an indication of a fake webshop.

Have a look at the About page and learn how to make your online shopping experience safe.

We also put together #ShopSafeNZ tips page, where you can find a list of signs that an online store might not be reliable.

Subscribe to our #ShopSafeNZ newsletter and receive a series of emails about safe online shopping over the next few weeks. Share them with friends and family, discuss with your kids and workmates.

Have your own bad experience with dodgy online shops and have something to add to our list of warning signs? Email us at